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Canned Tuna Market Global industry analysis, size, share, growth, trends and forecast, 2020 – 2030




The Global Canned Tuna Market was $9.10 Bn in 2020, and it is expected to reach $20.40 Bn by 2030. It is eventually growing at a commendable high compound annual growth rate CAGR of 8.4% between 2020-2030. Canned tuna stands as an emblematic staple in households worldwide, offering convenience, affordability, and versatility. From sandwiches to salads, casseroles to sushi rolls, its presence in pantries transcends cultural boundaries. However, beyond its ubiquity lies a dynamic market shaped by evolving consumer preferences, sustainability concerns, and global economic shifts.


Market Overview:

The global canned tuna market has witnessed steady growth over the years, driven primarily by the increasing demand for convenient and protein-rich food products. With a diverse array of product offerings ranging from chunk light to albacore, and flavors spanning from traditional oil-packed to innovative blends with spices and herbs, the market caters to a wide spectrum of consumer tastes.

Factors Driving Growth:

1. Health Consciousness: As consumers become increasingly health-conscious, canned tuna's reputation as a lean source of protein rich in omega-3 fatty acids has bolstered its demand. Its low-calorie profile and convenience make it an attractive option for fitness enthusiasts and busy individuals alike.

2. Convenience and Versatility: Canned tuna's long shelf life, easy storage, and quick preparation align with the modern consumer's hectic lifestyle. Its versatility allows for incorporation into various recipes, ranging from quick weekday meals to gourmet creations, further enhancing its appeal.

3. Globalization: The expansion of international trade networks has facilitated the availability of diverse tuna species and flavor profiles in markets worldwide, providing consumers with an extensive selection to choose from.

Challenges and Opportunities:

Despite its enduring popularity, the canned tuna market faces several challenges, primarily centered around sustainability concerns and changing consumer preferences.

1. Sustainability: Overfishing and bycatch remain significant concerns within the tuna industry. Environmental organizations and consumers alike are increasingly advocating for sustainable fishing practices and traceability measures to ensure the long-term viability of tuna stocks and marine ecosystems.

2. Emergence of Alternatives: The rise of plant-based alternatives and alternative protein sources presents a competitive challenge to traditional canned tuna products. Companies are innovating by introducing plant-based tuna substitutes to cater to the growing segment of vegetarian and flexitarian consumers.

3. Premiumization: While traditional canned tuna products dominate the market, there is a growing demand for premium offerings such as pole-and-line caught tuna, gourmet flavored varieties, and ethically sourced products. Capitalizing on this trend presents an opportunity for industry players to differentiate their offerings and capture higher margins.

Market Dynamics:

The canned tuna market is characterized by intense competition, with key players continually innovating to maintain their market share and relevance. Additionally, mergers, acquisitions, and strategic partnerships are prevalent strategies employed by companies to expand their product portfolios and geographic reach.

Future Outlook:

Looking ahead, the canned tuna market is poised for further evolution driven by shifting consumer preferences, technological advancements, and regulatory developments. Sustainable sourcing, product diversification, and enhanced transparency are expected to emerge as key focus areas for industry players seeking to thrive in an increasingly competitive landscape.

Global Canned Tuna Market include Frinsa del Noroeste S.A., Thai Union Group PCL, Bumble Bee Foods LLC, Century Pacific Food Inc., Jealsa, Grupo Calvo, Wild Planet Foods Inc., PT. Aneka Tuna Indonesia, American Tuna Inc., Ocean Brands, AC Canning Co. Ltd., Crown Prince Inc., Dongwon Group, Hagoromo, Natural Sea.

The Global Canned Tuna Market Has Been Segmented Into:

Global Canned Tuna Market, By Type

  • Albacore

  • Skipjack Tuna

  • Yellowfin Tuna

  • Bigeye Tuna

  • Bluefin Tuna

Global Canned Tuna Market, By End-User

  • Foodservices

  • Households

Global Canned Tuna Market, By Sales Channel

  • Direct

  • Indirect

  • Speciality Stores

  • Hypermarkets/Supermarkets

  • Online Retailers

  • Others

Global Canned Tuna Market, By Region

  • North America

  • USA

  • Canada

  • Mexico

  • Rest of North America

  • Europe

  • UK

  • Germany

  • France

  • Spain

  • Italy

  • Russia

  • Rest of Europe

  • Asia Pacific

  • India

  • China

  • Japan

  • South Korea

  • Rest of Asia Pacific

  • Latin America, Middle East & Africa

  • Brazil

  • South Africa

  • UAE

  • Rest of LAMEA     

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